February 2008 Vol.4 Issue 2 By Greg Yoko
The land development community has not been – for the most part – an early adopter of sustainability. There are a number of reasons for this. The most plausible concern is that developers, already exposed to significant financial risks on a project, are hesitant to take on new innovations and concepts that they perceive could increase their risk further.
Developers have not been the only sectors of the industry hesitant to jump on the sustainability bandwagon at the early phase. The all-important financial, investing, and insurance stakeholders have also been waiting for a level of comfort before immersing into the sustainability arena. It is clear that many financial firms and developers alike are now seeing opportunities where they once saw risk.